Jakarta, August 1, 2024 – In celebration of National Children's Day, TOUS les JOURS Bakery and Café Indonesia launched the program TLJ Bookspedia: From Shelf to Heart, Unlocking Knowledge, Sparking Imagination, emphasizing the idea that knowledge gained from reading can inspire and enhance children's imagination and creativity.
In collaboration with Yayasan Gugah Nurani Indonesia, this program has several objectives:
- Improving Children's Literacy: Helping children develop reading skills, which is a crucial foundation for education and a brighter future.
- Fostering a Love for Reading: Encouraging a passion for reading from an early age, which can open doors to broader knowledge and understanding.
- Strengthening the Community: Inviting TOUS les JOURS customers to actively contribute to the community by donating reading books.
Through this program, TOUS les JOURS hopes to impact the increase in the number of children who have access to quality reading materials, making reading an integral part of the daily activities of Indonesian children.
“The TLJ Bookspedia program is part of TOUS les JOURS' commitment to social and environmental responsibility. We believe that investing in education and literacy is an investment in a better future. Through our collaboration with Gugah Nurani Indonesia, we hope to make a tangible contribution to improving literacy and broadening the horizons of Indonesian children,” said Jeong Soowon, President Director of TOUS les JOURS Indonesia.
To facilitate customers in donating reading books, TOUS les JOURS has provided book collection points at 10 of its stores in the JABODETABEK area. TOUS les JOURS is responsible for the collection and accurate distribution of the books to Early Childhood Education Centers (PAUD) and Community Reading Parks affiliated with Yayasan Gugah Nurani Indonesia.
Book Donation and Activities with Children
As part of the TLJ Bookspedia program, TOUS les JOURS successfully collected over 1,000 children's and teen's books donated by loyal TOUS les JOURS customers. The book donation handover event took place on Thursday (1/8) at PAUD As-Syifa, Cakung, East Jakarta. The book donation was handed over by TOUS les JOURS Indonesia's representative, Frita Pujiwidiastanti, Marketing Communication Manager at TOUS les JOURS, to Mathilda Antoinette Buisan, Chairperson of Gugah Nurani Indonesia Foundation.
"We warmly welcome the TLJ Bookspedia collaboration proposal from TOUS les JOURS. Gugah Nurani Indonesia played a role in providing Donation Boxes at TOUS les JOURS store locations and also promoted the program through our social media channels. This collaborative program aligns with our sector focus on education and has had a significantly beneficial impact on the children of PAUD As-Syifa. Besides enriching the learning experience with additional reading materials, we also hope to inspire the children to continue dreaming and aspiring for a better future. Gugah Nurani Indonesia is grateful for this program collaboration, and the 'Open the World Together with the TLJ Bookspedia Program' campaign has had a tangible impact on the children who benefit from Gugah Nurani Indonesia's support at PAUD As-Syifa," said Mathilda Antoinette Buisan, Chief Executive of Gugah Nurani Indonesia.
In addition to the book donation handover, TOUS les JOURS also held a Kids Decorating Class with the students of PAUD As-Syifa. Participants were guided to decorate pre-prepared products using a variety of toppings and decorations, according to their own imaginations. This activity aimed to stimulate the children's creativity and provide a fun, out-of-class learning experience.
Description: Chef from TOUS les JOURS with participants of the Kids Decorating Class from PAUD As-Syifa during the National Children's Day 2024 celebration, held on Thursday (1/8).
Previously, TOUS les JOURS has been involved in various Corporate Social Responsibility (CSR) activities, including several programs aimed at enhancing educational quality through the TOUS les JOURS Baking Academy, environmental initiatives through the "Make Everyday Earth Day" program, and welfare projects through the "Foodbank by TOUS les JOURS" initiative.
Meanwhile, TOUS les JOURS first entered the Indonesian market in 2011 and currently operates a total of 64 stores across major cities in Indonesia. TOUS les JOURS also received Halal certification in 2020.
***End***
TOUS les JOURS Indonesia
PT CJ Foodville Bakery and Café Indonesia
Head Office: Menara Jamsostek, 21st Floor
Jl. Jend. Gatot Subroto Kav. 38
Jakarta 12710, Indonesia
Contact Information:
Tifani Helentina - Public Relations
Phone : +6281 226371741
Daytime phone : +6221 50805164
Email : [email protected]
